A logo is a key element to your company. It defines your business and your values. It’s the very first thing that a company must create and it has to be done right! There have been studies that show that colors have a big impact on people’s behavior and emotions. Studies show that colors like yellow and orange express energy and enthusiasm, while red evokes passion, excitement. Blue usually conveys stability and reliability, green nature and well-being. These days designers tend to keep it simple by using bright, attractive colors and a minimalist, flat design style.
Here few points or tips to design the perfect Logo for your Business brand. You can also refer the best logo design site.
#1. Image and brand
Choosing the right style and design elements are crucial to creating a great logo! For example, most fashion brands (sunglasses, clothing, watchmakers) will privilege minimalist, font-based logos which convey a sense of exclusiveness and luxury. Food brands, for example, will use bright colors and symbolic icons to emphasize the product that they are selling.
#2. Colors
As mentioned in the first paragraph of this article, colors are very important to creating a great logo. People tend to forget the power of colors.
When deciding on the color that you should use, take the following into consideration:
- Yellow – happiness, warmth, positivity
- Orange – fun, creative, youthful
- Red – Action, adventure, energy, passion
- Pink – feminine, gentle, innocent, romantic
- Purple – luxury, fantasy, royalty, sophistication
- Blue – Calming, confident, loyal, established
- Green – Fresh, bio, natural, environmental
- Black – Authority, boldness, formal, serious, exclusive
- White – Pure, innocent, simplistic
- By determining what color represents your company best, you’ll be able to choose
- the appropriate without leaving any room for doubt.
#3. Fonts
Most people think that the cornerstone to designing great logos is the icon/symbol. This is a common mistake. Fonts are just as important as icons and play a big role in designing a good logo. Some logos rely solely on the font. The font is the logo itself and no other design elements are necessary.
These type of logos are also known as wordmarks and usually use custom fonts that are created especially for the company. They define the company and are easily recognizable. Companies such as Facebook, Google, and Microsoft are just a few names that have adopted this approach.
#4. Structure and proportions
There are a few guidelines as to how your logo should be structured. Generally, logos are either horizontal or vertical. Horizontal logos commonly have an icon/symbol on the left or right side of the design and the text on the other side. Vertical logos usually have an icon/symbol on top of the text, it is unusual and highly unconventional to place an icon/symbol underneath the text.
Your logo should be as short as possible. If you are using a baseline you should only use no more than 3-4 small words. Cluttering a logo with too much text is a common mistake! Studies show people only look at logos for 2-3 seconds. The message must be clear and instantly conveyed. It must be readable from a distance and from close up too. Few people take these criteria into account and end up with a logo that is useless. Your logo also has to be format friendly. It has to fit on all supports (business cards, websites, banners, social media pages, etc..).
Your logo should be as short as possible. If you are using a baseline you should only use no more than 3-4 small words. Cluttering a logo with too much text is a common mistake! Studies show people only look at logos for 2-3 seconds. The message must be clear and instantly conveyed. It must be readable from a distance and from close up too. Few people take these criteria into account and end up with a logo that is useless. Your logo also has to be format friendly. It has to fit on all supports (business cards, websites, banners, social media pages, etc..)
Conclusion
While crafting the logo, if you keep these points in consideration then you must come out with a great logo. We hope this article was useful. Learn more about designing a great logo with our logo design tips for start-ups.
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