Mobile marketing, a subset of online marketing, is and will never be a dying trend. Children as young as five already tinker with mobile phones or tablets as their “mode” of play. Why shouldn’t they be? The mobile apps and websites just keep getting better and better every day! Even businesses have ditched the traditional forms of marketing and embraced the organic SEO marketing for their brands to be visible to the right people, at the right locations. Sounds great, doesn’t it? But it’s not an easy breezy road to mobile marketing success.
SEO is an esoteric chunk in online marketing that can propel your business to its highest peak. But as with any other things, there are rules you need to follow. For one, you can’t just simply hoard your sites with keywords just so it pops up on the first page of SERPs (search engine results pages), this might even incur penalties. But what you can do though is systematize these keywords naturally to go past Google’s algorithms and get first-page rankings. But there are also other simple things you can do yourself so your mobile marketing will reach triumph in the end. Follow these 10 DIY SEO tips so you’ll achieve those rankings in no time!
1. Do the Initial Planning Carefully
Plan your site’s structure before actually creating the pages. List down all the pages you need for your site and the corresponding keywords that’ll surely rank it. Make sure you make it mobile-friendly because more than half of the searches are made from mobile phones. You want your user’s experience to be smoothly continuous as Google also ranks organic searches based on UX.
2. Don’t Underestimate Keyword Research
If you’re not doing your keyword research to optimize your site, then forget about your mobile marketing altogether! This is key to ranking first on SERPs. You might know the ins and outs of your business, however, people might use different terms which you haven’t even thought of. There are different tools available to maximize keyword research.
3. Don’t Forget Local Searches
The best part about SEO is you can customize your site so it’ll reach the right people geographically. According to Google, 50 percent of searches are from mobile phones and if you do a little tweaking like including both the target city and state in the tags; you can be sure mobile users can see your site anytime, anywhere!
4. Develop Public Relations
They say UX has a thing to do with the initial emotional connection with the users. Nurture relationships with users by providing quick responses and solutions over social media networks.
5. Optimize Social Media Networks
Social media networks are excellent channels to market your brand. Not only are they constantly checked 24/7 but they also encompass a wide range of demographics. Make sure your content is good enough for sharing or retweeting!
6. Post Content Regularly
Even if you’ve turned to social media networks for SEO mobile marketing, if they're stagnant; you can expect your marketing will stay stagnant as well. I’ve probably followed and unfollowed people a couple of times because they almost always had zero contents in weeks or months! Schedule posting your contents and updates weekly or monthly. Consistency will go a long way.
7. Take Advantage of All Directory Listings
Directory listings are great avenues for rankings and reviews. If your sites won't get first-page rankings, at least make them appear on directory listings. Take advantage of every available listing and make sure you update the current ones.
8. Track Your Site’s Performance via Analytics
Analytics is a great way to track your site’s performance. In order for you to know which channels are getting conversions and which ones are not cutting it. An analytics software like Google Analytics can tell you which areas you need to improve for better rankings.
9. Optimize Images
Mobile images can take longer to load than when you’re on your laptop. Make sure you optimize images to improve the loading time. If there’s one thing that annoys mobile users, it’s when they have to wait for ages to load images.
10. Optimize Videos
In a few years’ time, a digital prediction says sites will be comprised of more images and videos than texts. Make sure you optimize videos as well to give users a seamless mobile experience. You may use certain speed tools or compress the videos without hurting the quality.
Pro Tip: Know your competitors! It’s good to always stay ahead of the curve so understand your competitors and know what they’re also doing and learn from it. Although it’s good to be unique when it comes to marketing your brand but learning from your toughest competitions will ensure you’re neck and neck with them in SEO mobile marketing.
Author Bio: Maria Books, an ardent blogger, loves to write about digital marketing and web development. She frequently blogs at Arcanemarketing, a leading online marketing agency based in Idaho Falls.