WordPress is the best way to start the Blogging, You can learn Blogging in very Simple and easy ways with the WordPress. But to get the Organic Traffic from Search Engine you need well-optimized SEO website.
For the newbie, it is very difficult to learn entire SEO and become mastery in it, But with few simple tips of SEO in WordPress, You can able to generate the Traffic from SEO or these basic SEO steps are very much important for the WordPress user.
Recently I have Posted On Page SEO Techniques to rank on the first page of Google but all the tips given on the post is related to the one blog how to boost it.
Here we will see How to Optimize the new WordPress blog with SEO. Everything you want to learn about the basics of SEO is lying within the WordPress only
What is SEO?
SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines result.
SEO is not about cheating to Google and gets the traffic but it is creating the website and make the Google or any web crawler understand what your blog or website of it is so that they can deliver your content to right audience. Then you will get the high click on the search result.
Right audience right content then surely right sales also. So you must know how much SEO is important for any blogger.
If you Google it with the keywords “SEO” then you will see many results with many other terms and terminology. Skipping all these teams coming in simple ways.
This is SEO figures with types of SEO. We will not go deep in these just we need to see an overview of each one.
- Paid SEO
Paid SEO is something in which you pay to the Search engine to rank on the first page or at first position. The main thing needed in Paid SEO is fund and Investment.
- Organic SEO
By definition: – Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
In this, you do not have to invest money for placement of blog in the Search results,
- On-Page SEO
On-page SEO is the way to optimize the individual page to rank in the Google results. You can read more about On Page SEO Techniques here. It comes under Organic SEO.
- Off Page SEO
Off-Page SEO is something where you won’t do anything on the particular page but you do lots of things to get the good position in the Search ranking for the blog or website. Mainly we see link building. It comes under Organic SEO.
- White Hat SEO
White Hat SEO is a method name and it is practiced on both On-Page SEO and Off. With White SEO method or way you can get the high-rank position. White Hat SEO follow all the rules of Search engine and never gets banned by the Search engine.
- Black Hat SEO
Black Hat SEO is a method to boost the ranking position in wrong ways. It is one of the cheating methods where there is the high chance of getting caught and may be permanently banned by Google.
- Gray Hat SEO
In this Method of SEO, people use White SEO and Black SEO both at the same time. There is the chance of gets caught but if carefully done then may be not. Mostly practice by the expert.
You got little bit idea about SEO and their terminology.
Coming to point about the SEO for the WordPress Beginners. here we will see the ways you can optimize the WordPress blog in simple ways. , here are a few things that you should consider doing:
#1. WordPress Blog Site Visibility Option
WordPress is one of the best CMS. It has lots of option. If we see in point of SEO then you have to do it everything from your side only. In Admin panel under setting in reading section one option given Search Engine Visibility. try this must not be ticked mark.
If your Blog is not visible in search engines or your blog is not indexing in Search Engine then might be knowing or unknowing you have clicked this option.
Then you might be thinking that why this option is given by WordPress if it is so dangerous.
Well here is the Answer!
The purpose of this option is to give you time to work on your website before it’s ready to go public. Once you unticked it. Don’t forget to save it
#2. SEO Friendly URL Structures in WordPress
In Setting>Permalink Setting if you open you will see many options are given to choose the URL structures. But the SEO loves is Post name structures.
Some examples of SEO friendly URLs are:
Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.
Google search engine loves small and posts name URL structures. Due to this Google understand it very easily about the post contents.
Changing the URL structures is only recommended for the new website. If you have website older than 6 months or an established website, then do not do or get the help of some professional expert support.
They will properly redirect the contents to avoid the Google ranking. But you will lose all the Social share counts.
#3. Nofollow Attribute For untrusted and useless links
Nofollow attribute for useless links and untrusted links or irrelevant link to make sure to the search engine that no need to crawl this URLs.
If you are advertising or putting some sponsor or paid links on your site then always use rel=”nofollow“. This will make the search engine to understand that no need to crawl the page.
Here is what Google says on this.
How does Google handle nofollowed links?
In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using
nofollowcauses us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using
nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it’s important to note that other search engines may handle
nofollowin slightly different ways.
So if you are linking untrusted site then please go with rel=”nofollow“.
Ex. – <a href=”www.othersite.com” rel=”nofollow”>Other Site</a> this will stop the search engine spider web to make them understand.
#4. WWW vs non-WWW
This is very much important. once you setup the website and selected www or non-www then you can not change it. You select www or non-www Google won’t consider this for ranking purpose.
But search engines consider these to be two different websites, so this means you need to choose one and stick to it. You can find this setting under Settings » General page.
If you have any doubts in this comment below we will help you.
#5. Categories and Tags in WordPress
Categories and tags are the part of Blogging. Due to this user engagement increase and also it is very helpful in sorting the post based on category or Tags. Categories will make the user find everything under one table and it is helpful for everyone. In SEO aspects it too helpful.
Yoast SEO plugin (You will read about this below) gives an option to optimize the Category and Tags for index purpose. If you want you can stop also from indexing through Yoast SEO plugin.
Always use Category and tags properly so that user will understand what he will get where.
# 6. Full Posts vs Summaries or Excerpts
In WordPress, you have the option to show the post on the Homepage or on any other page. On same page setting one more option is given i.e. Full post or Summary.
This given indirect impact on SEO and it is highly recommended setting (You will find it under Setting>General.) which you need to setup.
By default, it shows the full article content on all these pages. This affects your site’s SEO, as search engines may find it to be duplicate content. Full articles also make your archive pages load slower which will impact on customer satisfaction.
Showing full articles everywhere also affects your page views. For example, users who subscribe to your RSS feed will be able to read the full article in their feed reader without ever visiting your website.
The easiest way to solve this is by showing summaries or excerpts instead of full articles.
Best WordPress SEO Plugin
You know why everyone loves WordPress, the only reason is plugin is available for everything. You can customize the site in n ways throw plugin.
Coming to SEO it to have plugin.
#7. SEO Plugin for WordPress user
Both plugins are best and it has the almost same impact on SEO. YTechWeb is using Yoast SEO Plugin. It is really good and no need to have any worry anything about the Meta Tags or any other SEO.
with Yoast SEO you can generate the XML Sitemaps and same you can add to the Search console. So, go ahead and use any one SEO plugins.
#8. Internal Link and External Link habit
Using Internal and External link help to boost the rank on SERP (search engine results page). Google or any other search engine assigns each page on your website a score (page authority). How it was assign and on which factors it is secret, no one can game on this. But it is almost confirmed that search engine does assign Page authority on the base of authority link.
This is why it’s important that you link to your own content from your other blog posts and pages.
If you link your own contents from the same website then it will be called as the Internal link. Other website link called as the external link.
Above we have informed you about the rel=”nofollow” attribute. This attribution you have to use it with the external link if it not authentic and relevant with your contents.
So you link one or two external links on every post only and keep linking to your own content from your other blog posts and pages.
#9. WordPress Optimization
Optimizing your WordPress and their contents help you to drive traffic as it makes the website more faster. To optimize the WordPress no needs to worry so much, as many plugins available at WordPress who will do this great job even when you’re sleeping.
There are many plugins available for optimizing the WordPress. YTechWeb uses WP-Optimize plugin it is great and works very smooth. You too can use it and check it.
Optimized WordPress rank higher in Google SERP.
#10. Optimizing Images in WordPress for SEO
The image gets more attention than text but it takes the time to load. Optimizing image is very much important for SEO point of view as well as site speeds.
You need to be sure that used image is well optimized or not. To do this you can use the plugin also. (Using too many plugins can slow down your website)
Lots of plugins available to optimize the image. Best of in these which I am using is ShortPixel. This plugin is very helpful and reduces the web page image optimization.
To Download the ShortPixel plugin click here for the direct link
Another way you can use to optimize your images for search engines is to use the descriptive title and alt tags. These tags help search engines understand what your image is about. They also help users with visual impairment as their screen readers can read the alt and title tags to them.
To compress the size you can use the TinyPNG which I liked most. this online tool helps you to compress the image size without even degrading the image quality.
We hope you found this article helpful. These tips will help you a lot in beginning stage of WordPress SEO.
If you have any friend you are going to start blogging then share this article they will love it.
If you have any questions, then please leave a comment below.